Sheb L. True: search on Z-Library

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1

Perceived managerial sincerity, feedback‐seeking orientation and motivation among front‐line employees of a service organization

Paswan, Audhesh K., Pelton, Lou E., True, Sheb L.

Journal:

Journal of Services Marketing

Year:

2005

Language:

english

File:

PDF, 223 KB

english, 2005

2

Corporate America's Search for the “Right” Direction: Outlook and Opportunities for Family Firms

A. Frank Adams, III, Sheb L. True, Robert D. Winsor

Journal:

Family Business Review

Year:

2002

Language:

english

File:

PDF, 99 KB

english, 2002

3

The Lost Frontier in Entrepreneurship

True, Sheb L., Pelton, Lou E., Strutton, David

Journal:

Journal of Marketing Channels

Year:

2003

Language:

english

File:

PDF, 604 KB

english, 2003

4

An Investigation of Promotional Mix Considerations for Mail-Order Prescriptions:

Strutton, David, Pelton, Lou E., True, Sheb L.

Journal:

Health Marketing Quarterly

Year:

1994

Language:

english

File:

PDF, 682 KB

english, 1994

5

Teaching Business Ethics: Why Gen Y?

Pelton, Lou E., True, Sheb L.

Journal:

Marketing Education Review

Year:

2004

Language:

english

File:

PDF, 1.02 MB

english, 2004

6

The Integration Allegation in Executive MBA Programs

True, Sheb L., Pelton, Lou E., Selden, Gary, Alsup, Rodney G.

Journal:

Marketing Education Review

Year:

2000

Language:

english

File:

PDF, 1.17 MB

english, 2000

7

Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning

David Strutton, Sheb L. True and Raymond C. Rody

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 1.50 MB

english, 1995

8

Improving Pharmaceutical Marketing Survey Research

Strutton, David, Pelton, Lou E., True, Sheb L.

Journal:

Journal of Pharmaceutical Marketing & Management

Year:

1994

Language:

english

File:

PDF, 569 KB

english, 1994

9

Purchasing nonprescription contraceptives: The underlying structure of a multi‐item scale

Manolis, Chris, Winsor, Robert D., True, Sheb L.

Journal:

Structural Equation Modeling A Multidisciplinary Journal

Year:

1999

Language:

english

File:

PDF, 982 KB

english, 1999

10

Willingness to Buy from Eastern Bloc Countries

Lumpkin, James, Madden, Charles, True, Sheb L., Rajaratnam, Daniel

Journal:

Journal of Euromarketing

Year:

1992

Language:

english

File:

PDF, 3.23 MB

english, 1992

11

Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning

Strutton, David, True, Sheb L., Rody, Raymond C.

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 1.46 MB

english, 1995

12

Insights, challenges and recommendations for research on sustainability in marketing

Morales, Paola Andrea, True, Sheb, Tudor, R. Keith

Journal:

Journal of Global Scholars of Marketing Science

Year:

2020

File:

PDF, 721 KB

2020

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